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Graph of Plan

Limited Capital

Bootstrap stage with personal savings. Cannot outspend competition or buy market share.

Impact

No paid user acquisition at scale. No enterprise sales team. No buffer for extended development cycles. Must reach profitability faster than funded competitors.

Why This Is Soft

Unlike the other constraints, capital can change. Product-market fit unlocks revenue. Revenue enables hiring. Revenue or traction enables fundraising. This constraint relaxes as the business grows.

Mitigation Strategies

  1. Revenue focus - Prioritise products with clearer paths to payment
  2. Low marginal costs - Use serverless and usage-based infrastructure
  3. Efficient GTM - Content marketing over paid acquisition
  4. Self-funding milestone - Target £100K MRR before considering external capital

Constrains Diagnoses

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